“Lifestyle evangelism” is an evangelism strategy that focuses on living a holy, winsome life among unbelievers with the goal of attracting people to the message of Jesus Christ. Many variations of lifestyle evangelism exist, but the definitive resource is the book Lifestyle Evangelism by Joe Aldrich.
Lifestyle evangelism has been popular since the 1990s, and many Western Christians have sought to share their faith through their lifestyle in addition to their verbal testimony. In contrast with other methods such as tracts, crusades, and media-based outreach, popular in the mid-twentieth century, lifestyle evangelism focuses on building relationships with one person at a time. Through friendship, opportunities arise to share the gospel.
Critics claim that lifestyle evangelism is insufficient or that it ignores the Bible’s command to share the gospel verbally. Doing good works is not enough; we must speak the truth. However, lifestyle evangelism can and should do both. There are many examples in Scripture of those who both lived out their faith and verbally shared their faith.
For example, the apostle Peter boldly shared his faith in Christ on the Day of Pentecost in the streets of Jerusalem, and 3,000 people were converted to Christ and baptized as a result (Acts 2:41). Shortly afterwards, he and the other apostles were taking action to meet the needs of widows (Acts 6:1-7).
In addition, members of the early church were known for their good works, being “highly regarded by the people.” (Acts 5:13). At the same time, they were obeying God’s command to “tell the people the full message of this new life” (verse 20). A combination of vibrant faith and a vibrant sharing of faith is the proper balance.
Paul exhorted Timothy to “keep a close watch on yourself and on the teaching” (1 Timothy 4:16). Paul emphasized that Timothy’s lifestyle and preaching were both important in the effort to evangelize others.
Paul affirmed the same principle in Ephesians 4:1-3: “I urge you to live a life worthy of the calling you have received. Be completely humble and gentle; be patient, bearing with one another in love. Make every effort to keep the unity of the Spirit through the bond of peace.” Though called to boldly proclaim Jesus (Romans 1:16), we also have a clear call to live a life reflective of the message of Christ.
So long as lifestyle evangelism does not replace the verbal sharing of the gospel, it is a legitimate ministry tool. Lifestyle evangelism can be a wonderful way to show faith in action in a world that needs to see what true Christianity looks like.